Nina Squicciarini
My Work
Weekly Talent Newsletter
Career Compass Newsletter
I managed and optimized Tallo’s weekly Career Compass newsletter, driving consistent engagement across a rapidly growing audience of 80K+ users. Over the past year, I developed scalable content and engagement strategies. Elements included modular newsletter design and interactive polls—that improved deliverability, increased click engagement, and strengthened long-term audience retention.
"Nina is a newsletter beast! She's been making great updates to our newsletters, making sure they are dark/light compatible, optimizing the content and layout. I am really grateful for her staying on top of it and bringing us great content continuously." ~ Kai T.
Client Email Series
Advanced eClinical Training
A 3-part nurture email sequence was sent on behalf of Advanced eClinical. The series guided healthcare-interested students from career exploration to enrollment consideration. Through email marketing, I helped drive enrollments for a high-cost program. Key factors to the success included lifecycle strategy, audience segmentation, conversion-focused messaging, and creating trust-building content.
"A big shoutout to Nina for her incredible collaboration and responsiveness! She took our feedback on a campaign results infographic and completely transformed it into a dynamic, data-driven results document. The end product is not only visually engaging but packed with detailed insights that will truly impress our client—and most importantly, help drive our strategic thinking forward. Thank you, Nina, for your collaboration and transforming the infographic into a powerful, polished piece we’re proud to share. Amazing work!" ~ Kara M. and Hannah B.
"I really appreciate how adaptable that Nina is! She built 2 newsletter templates in Mailchimp in under a week based on my rough designs, and she also created a fantastic infographic chock-full of impactful stats. I know how difficult it is to create a dense graphic with the right amount of breathing room." ~ Kai T.
Email Automation
Onboarding Journey
The optimized multi-email onboarding journey reached 135K+ new users, using a lifecycle strategy, conversion-focused copy, and engagement-driven UX to introduce Tallo’s core features. I focused on audience intent, retention, and scalable automation to drive consistent user interaction across the onboarding experience.
"Shout out to Nina for the amazing work on our emails! They're looking more beautiful, refreshed, and more on brand than ever. Your attention to detail and creativity truly shine!" ~ Meghan Z.
Product Email Update
Scholarships Feature
I developed and executed a product-launch email campaign promoting Tallo’s redesigned scholarship search experience. The main focus was audience segmentation, benefit-driven messaging, mobile-first design, and conversion-focused copywriting. As a result, there was above-average click engagement and an increase in user interaction with scholarship discovery tools.
